Finding Love with Marin’s Cross-Channel Advertising Suite, 78% More To Be Precise

INDUSTRYOnline Dating

LOCATIONAustralia

WEBSITEcupidmedia.com

78% asian dating site boost in conversions

23% upsurge in revenue

28% decline in cost (CPA)

About Cupid Media

High tech meets old-fashioned match making. Cupid Media specializes in joining together partners whether it be next-door or halfway around the world. Established in 2000, Cupid is really a leading online dating network. For the reason that time, Cupid has assisted over 30 million individuals try to find love around the world, addressing North and south usa, European countries, Asia Pacific, therefore the center East. Cupid internet internet sites are designed with the most recent & most modern technology in order to make online dating sites a pleasurable and interactive experience.

Challenge

The task for Cupid Media ended up being effectively and efficiently purchasing news across search, social, and display because of their diverse variety of company. They run 30 domain names and publisher that is 500 across numerous worldwide publishers. With practically limitless sourced elements of inventory, Cupid Media required a view that is centralized of performance metrics so that you can compare their outcomes and understand where to take a position their next buck.

In addition, Cupid Media had a need to ensure its workers had been making the use that is best of their own time and talents. Up to now, its marketing procedure happens to be run in-house with a group of specialists making use of Excel and publisher-provided tools. Cupid’s management group determined that employing a technology partner had been the easiest way for the advertising group to keep scaling the internet marketing system. Cupid attempt to get the most readily useful technology partner with this task, and finally decided Marin Software ended up being the proper partner to simply help them continue steadily to perform their cross-channel online strategy.

“The advertising group at Cupid Media works in every procedures – search, social, display. This lends it self well to working together with less vendors across stations, ideally in a single built-in platform. We discovered this with Marin computer computer Software.”

– Jason Johnson / Advertising Manager, Cupid Media

Centralized Cross-channel Stack Enhances Workflow and Future Methods

Marin Software’s platform provided Cupid Media with an one-stop technology stack because of its search, social, and display buying requirements. Cupid made utilization of Marin’s putting in a bid tool – Budget Optimizer – to operate a vehicle along the costs of transforming readers from absolve to compensated. In addition, Cupid leveraged Marin’s scalable campaign implementation to introduce fast tests and syndicate the successful wagers for their other lines of company. The speed and ease of campaign administration and experimentation allowed Cupid’s marketing team to spotlight being strategic in most networks, while counting on automation to perform the rote company tasks.

Bidding Algorithm Finds Customers Whose Revenue Contribution is 23% Above Normal

Cupid Media optimizes to “free signups” simply because they run on a “freemium” business structure. Their goal is always to transform a part of the free users into having to pay readers. Marin’s putting in a bid algorithm assisted Cupid Media drive 78% more signups that are free. What’s especially noteworthy is the fact that these free signups contributed 23percent more revenue than Cupid’s typical signup that is free. This suggests that Marin’s putting in a bid algorithm ended up being efficient at isolating valuable media purchases and acquiring it at very cost-effective bids. The bid effectiveness is clear by the 28% decline in normal cost-per-conversion. simply speaking, Marin’s bidding algorithm delivered Cupid Media more web revenue, for a lower cost foundation. For Cupid Media’s management group, the decision to partner with Marin computer software has compensated dividends.

“What’s impressed me personally about Marin’s customer solution team is they have been knowledgeable across all networks (search, social and display). We usually make use of vendors where they’re usually only specialists in one area that is particular. Marin additionally provides insights and suggestions which go beyond a normal SaaS partner which will show they will have our most readily useful interest at heart.”

– Jason Johnson / Advertising Manager, Cupid Media

Incorporated Workflow Around Channels for Quick Testing, Quick Learnings

Beyond putting in a bid and spending plan automation, Marin computer computer Software has enabled Cupid‘s advertising to maneuver fast, test more a few ideas and quickly syndicate the winning tips to the rest of these company. This workflow is foundational to Cupid’s advertising construction line. Cupid’s legacy process for campaign administration and evaluating had become overwhelming for the Cupid team and had been productivity that is negatively impacting. Happily, Marin’s platform simplified every one of these actions allowing Cupid’s group to focus their attention on being strategic and dreaming up brand new tips to test, while making the rote technical tasks for Marin cross-channel automation to perform.